Is it a good idea for blockchain projects to conduct the Initial Exchange Offering

The answer is Yes, it’s a good idea for blockchain projects to conduct the Initial Exchange Offering (IEO).

First, let’s discuss what is an ICO since it is the predecessor of IEO and then move on to blockchain-IEO integration.

For the past few years, Initial Coin Offering (ICO) was an important source of crowdfunding for blockchain and cryptocurrency related projects. ICOs have reached the billion-dollar market at a faster pace. The workflow of an ICO is simplified below:

• The company with a crypto idea makes use of the funds to develop the project.
• Crypto participants purchase a company’s crypto tokens via an exchange platform.
• Investors receive tokens with the belief that its price will increase in the future.

IEO or Initial Exchange Offering resembles an ICO, i.e., a startup sells its project with the help of a cryptocurrency exchange platform and the investor’s funds. In an ICO, the startup can sell their tokens to the investor directly, whereas, in an IEO, they have to depend on a cryptocurrency exchange platform. Besides helping in attracting investors to purchase tokens, the crypto exchanges also aid in marketing the project.

Reasons to choose IEO instead of ICO for Blockchain Projects

• Cryptocurrency exchanges provide existing user group and so the blockchain projects can benefit from it, thus saving marketing costs.
• Investors need not pay for Gas (fractions used to boost a project) while purchasing IEO tokens via an exchange platform.
• The investors have to do KYC only once during registration on the exchange and yes, it’s less time-consuming.
• IEO adds Credibility vote to a blockchain project since exchanges will have to examine due diligence on the project before listing.
• Once an IEO gets over, the companies can list their tokens on the same exchange platform.

For more information please visit: IEO Development